A Burger-Scented Candle and Other Cause Marketing News

Every morning, I wake up to some great links about cause marketing and interesting partnerships between brands and great nonprofits. Here’s a roundup of some stories from across the Web:

  • Love your sliders? Well, White Castle has launched a burger-scented candle…Not sure if I’d want this smell in my house, but your purchase will help benefit Autism Speaks. NBC Chicago
  • Designer Lilly Pulitzer has teamed up with Barnum Animal Crackers to create a limited-edition box of the fun snack to benefit the World Wildlife Federation. MediaPost
  • Boston’s Boloco Restaurant is using its “FourSquare Mayor Gives Back” program to fundraise and hopefully inspire other businesses to do the same. Selfish Giving
  • The Hills’ Lauren Conrad is encouraging fans to select her ad for the Got Milk? campaign. For each vote, $1 will be donated to DonateMyDress.org, a national organization providing teens with prom dresses. MTV

Enjoy!

-kb

Note: My agency represents the Got Milk? campaign. I was not asked to include this information in today’s post…It just fit the theme!
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