Kenneth Cole has never been shy about wearing his heart (via various causes) across his chest…And, he wants you to do the same! When you stop by the brand’s Facebook page, check out the custom t-shirt store where you can mix and match colors and slogan to create the perfect shirt for you.

The shirts retail for $34.95 and 100% of proceeds benefit KC’s Awearness Foundation, which funds various charitable causes across the country including gulf relief.

Gulf relief!

The custom app is so easy to use, and you can literally spend hours playing with different combinations. I’ve narrowed my design process to the three shirts below. Which one do you think I should buy? I’m leaning towards the second shirt, but the “Today Is Not a Dress Rehearsal” shirt speaks to the urgency of now. Aye…I may have to buy more than one. What do you all think?

Decisions, decisions...

-kb