This week’s tragedy in Boston has reminded us that while there is plenty of evil in the world, good triumphs all. The country has rallied behind Boston to show our support and love, and various companies have joined in as well.
Adidas announced that it plans to sell a limited-edition t-shirt to benefit the victims of Monday’s attack. The “Boston Stands as One” shirt retails for $26.20 and is being sold on the Adidas website. The company is donating 100% of the proceeds to The One Fund Boston Inc. [UPDATE: The shirt is now sold out, but the company plans to produce more.]
It makes sense that Adidas is leading this initiative. After all, the company has sponsored the Boston Marathon for the past 25 years. It’s great to see them extend that support in other ways.