Archive of ‘Autism’ category

Wings For Autism: Another Reason to Love Southwest

In my opinion, it’s hard not to love Southwest Airlines. Yes, they have great fares but they also have a phenomenal staff. Every single team member that I’ve ever met has been super friendly, personable, and sometimes downright hilarious. I’ve never questioned their┬ácommitment┬áto their customers.

On Saturday evening, I found myself on their YouTube page. Don’t ask me how I got there, but I was happy about it because I discovered a video chronicling the airlines’ participation in the “Wings for Autism” program. To alleviate some of the stress involved in taking a family vacation with a child with autism, Wings for Autism gives participating families a chance to practice entering the airport, getting boarding passes, going through security and boarding a plane.

While I’m aware of some of the challenges when traveling with children, I never stopped to think about how flying would affect an autistic child. Kudos to the Charles River Autism Support Center for spearheading this effort. It seems like an amazing program that is greatly appreciated by both families and airline/airport personnel.

Watch the video below to learn more.


A Burger-Scented Candle and Other Cause Marketing News

Every morning, I wake up to some great links about cause marketing and interesting partnerships between brands and great nonprofits. Here’s a roundup of some stories from across the Web:

  • Love your sliders? Well, White Castle has launched a burger-scented candle…Not sure if I’d want this smell in my house, but your purchase will help benefit Autism Speaks. NBC Chicago
  • Designer Lilly Pulitzer has teamed up with Barnum Animal Crackers to create a limited-edition box of the fun snack to benefit the World Wildlife Federation. MediaPost
  • Boston’s Boloco Restaurant is using its “FourSquare Mayor Gives Back” program to fundraise and hopefully inspire other businesses to do the same. Selfish Giving
  • The Hills’ Lauren Conrad is encouraging fans to select her ad for the Got Milk? campaign. For each vote, $1 will be donated to, a national organization providing teens with prom dresses. MTV



Note: My agency represents the Got Milk? campaign. I was not asked to include this information in today’s post…It just fit the theme!

Wine Hopes To Make a Difference

BowlHer_OneHopeWineAt BowlHer, there was a great reward awaiting anyone who bowled a strike…A bottle of ONEHOPE chardonnay! While this was music to my ears because I enjoy an occasional (*cough*) glass of wine, I was also thrilled because our particular wine promoted breast cancer awareness. Launched in April 2006, the wine has been building buzz across the country for its flavorful tastes and fundraising efforts. For each bottle purchased, the company donates 50% to a specific nonprofit cause!

Here’s the breakdown of how the wines pair up with the organizations:

AIDS (AIDS/LifeCycle) – Merlot

Autism (Autism Speaks) – Cabernet Sauvignon

Breast Cancer (Susan G. Komen for the Cure) – Chardonnay

The Planet (American Forests) – Sauvignon Blanc

Our Troops (Snowball Express) – Zinfandel

ONEHOPE is currently available in restaurants and stores in nine states, and can be bought online and shipped to 33 states. For locations and to access the online store, visit!