In my opinion, it’s hard not to love Southwest Airlines. Yes, they have great fares but they also have a phenomenal staff. Every single team member that I’ve ever met has been super friendly, personable, and sometimes downright hilarious. I’ve never questioned their commitment to their customers.
On Saturday evening, I found myself on their YouTube page. Don’t ask me how I got there, but I was happy about it because I discovered a video chronicling the airlines’ participation in the “Wings for Autism” program. To alleviate some of the stress involved in taking a family vacation with a child with autism, Wings for Autism gives participating families a chance to practice entering the airport, getting boarding passes, going through security and boarding a plane.
While I’m aware of some of the challenges when traveling with children, I never stopped to think about how flying would affect an autistic child. Kudos to the Charles River Autism Support Center for spearheading this effort. It seems like an amazing program that is greatly appreciated by both families and airline/airport personnel.
Every morning, I wake up to some great links about cause marketing and interesting partnerships between brands and great nonprofits. Here’s a roundup of some stories from across the Web:
Love your sliders? Well, White Castle has launched a burger-scented candle…Not sure if I’d want this smell in my house, but your purchase will help benefit Autism Speaks. NBC Chicago
Designer Lilly Pulitzer has teamed up with Barnum Animal Crackers to create a limited-edition box of the fun snack to benefit the World Wildlife Federation. MediaPost
Boston’s Boloco Restaurant is using its “FourSquare Mayor Gives Back” program to fundraise and hopefully inspire other businesses to do the same. Selfish Giving
The Hills’ Lauren Conrad is encouraging fans to select her ad for the Got Milk? campaign. For each vote, $1 will be donated to DonateMyDress.org, a national organization providing teens with prom dresses. MTV
Note: My agency represents the Got Milk? campaign. I was not asked to include this information in today’s post…It just fit the theme!
At BowlHer, there was a great reward awaiting anyone who bowled a strike…A bottle of ONEHOPE chardonnay! While this was music to my ears because I enjoy an occasional (*cough*) glass of wine, I was also thrilled because our particular wine promoted breast cancer awareness. Launched in April 2006, the wine has been building buzz across the country for its flavorful tastes and fundraising efforts. For each bottle purchased, the company donates 50% to a specific nonprofit cause!
Here’s the breakdown of how the wines pair up with the organizations:
ONEHOPE is currently available in restaurants and stores in nine states, and can be bought online and shipped to 33 states. For locations and to access the online store, visit http://www.onehopewine.com!