The Fabulous Giver

Archive of ‘Charitable Companies’ category

Target Teams Up with FEED to Fight Hunger in America


Target has announced that it is teaming up with FEED for a capsule collection that will hit stores on June 30. The collection will include more than 50 stylish products to benefit Feeding America, the nation’s leading domestic hunger-relief charity. The ultimate goal? Provide 10 million 10 million meals to Americans in need.

Co-designed by FEED Founder Lauren Bush Lauren, each piece ranges in price from $3 to $400, and will display the number of meals donated to Feeding America as a result of the purchase.

Want to learn more about the collection and even get a sneak peek? Check out the video below.

-kb

Beyoncé x Salma Link Up with Gucci for Major Girl Power

None of us can move forward if half of us are held back.

Today, it was announced that Beyoncé, Salma Hayek, and Gucci Creative Director Frida Giannini have joined forces to launch a major women’s empowerment campaign, Chime for Change. Chime for Change will “provoke, collect, and share powerful stories of girls and women globally,” while using social media to funnel donations to a range of women’s education and equality charities.

The campaign will focus on three areas: education, health, and justice for women and girls worldwide. If you’re wondering why Gucci is involved, you should know that the company actually has a long history of engagement with girls’ and women’s issues, including a seven-year relationship with UNICEF in support of girls’ education.

Without getting into too many details, there’s been a barrage of recent media coverage highlighting the need for a campaign of this magnitude. How major are we talking? Well, they’ve partnered with NGOs like the Bill and Melinda Gates Foundation, and their Advisory Board consists of advocates and leaders like Arianna Huffington, Meryl Streep, Archbishop Desmond Tutu, and Yasmeen Hassan.

I’m incredibly excited to see what comes out of this initiative. The website nods to a major announcement happening in mid-March. Can’t wait to find out the details.

For more information and to join Chime for Change, head on over to their website http://www.chimeforchange.org.

Who Wants to Go Skating at the Peninsula?

Winter has finally decided to descend upon us in Chicago and I’m finally in the mood to go ice skating. So, when I found out that the Peninsula Chicago opened an outdoor ice skating rink atop their hotel, I was GEEKED. Now, before you think that I just have a weak spot for making posh figure eights, allow me to point out that 100% of the admission + skate rental costs are donated to the Hephzibah Children’s Association and the Ann & Robert H. Lurie Children’s Hospital.

The rink is only open to hotel, spa, or restaurant guests so it looks like I’ll be having dinner at The Lobby pretty soon (aka before March). Stay tuned for photos of my wintry excursion.

For more information on the rink, you check out the release here.

-kb

Would You Pay More for Charitable Items?

Given the choice between two identical items, would you pay 40% more for one if all of the proceeds were going to charity?

This is the question that I asked my Twitter peeps a couple of weeks ago. Most people responded by saying that it would depend on how they felt about the cause, the price difference, and whether or not it was a special edition product. All valid points.

This question came to me after surfing around on the Kenneth Cole website. You see, KC had two versions of their Red Pack-It Puffer on their website: one benefiting their AWEARNESS Foundation and a “normal” retail version. Both jackets retailed for $99.50, but at that time, the “normal” one was 40% off while the “charitable” one was holding strong at the regular price.

Now, do you understand why I asked? By the way, Kenneth Cole has since removed both versions of the red coat from their site.

So, your turn to answer the question. Would you have purchased the $100 version for a cause or the $60 version?

-kb

Sneak Peek at NEW Red Pump x Royal Dynamite Tees

Happy New Year!

In 2011, I proudly and confidently claimed that 2013 would be my year and it is DEFINITELY off to the right start. These first two weeks of the year have been BIZ-ZEE. On Tuesday, I joined my Red Pump Co-Founder Luvvie and some of our crew to help shoot photos of our new t-shirt line.

RedPump_RoyalDynamite

The line is in partnership with the fab folks over at Royal Dynamite and will be available starting next week. Did I mention that for every tee purchased the company donates an education package to a child in Sierra Leone? Yes, so you will be doing good TWICE when you scoop yours.

I’ll be sure to post the details on the blog next week! BTDubs, Red Pump kicks off our FIFTH annual Rock the Red Pump social media campaign next week. Whether it’s your first time or your fifth, I hope that you will join us!

Be sure to follow us on Facebook or Twitter for the latest scoop!

-kbw

Wings For Autism: Another Reason to Love Southwest

In my opinion, it’s hard not to love Southwest Airlines. Yes, they have great fares but they also have a phenomenal staff. Every single team member that I’ve ever met has been super friendly, personable, and sometimes downright hilarious. I’ve never questioned their commitment to their customers.

On Saturday evening, I found myself on their YouTube page. Don’t ask me how I got there, but I was happy about it because I discovered a video chronicling the airlines’ participation in the “Wings for Autism” program. To alleviate some of the stress involved in taking a family vacation with a child with autism, Wings for Autism gives participating families a chance to practice entering the airport, getting boarding passes, going through security and boarding a plane.

While I’m aware of some of the challenges when traveling with children, I never stopped to think about how flying would affect an autistic child. Kudos to the Charles River Autism Support Center for spearheading this effort. It seems like an amazing program that is greatly appreciated by both families and airline/airport personnel.

Watch the video below to learn more.

-kb

We Like to Part-ay-ay-ay

…especially when it’s for a good cause!

Unilever is undertaking a comprehensive initiative to cross off hunger, which among other accomplishments will help donate TWO MILLION MEALS through Feeding America.

Today, the company is co-hosting a Twitter party to raise awareness about hunger in America and to inspire all of us to take small actions that can add up to a big difference in the world. Conversations will be driven by facts about hunger and simple ways that we can all do our part to help out.

The Twitter party kicks off at Noon ET, and you can follow along using the hashtag #BetterTogether. Oh, did I mention that there will be gifts? Use the hashtag in your tweets to show participation and be eligible for prizes given out during the party. Party peeps will have the chance to win one of 15 gift baskets filled with Unilever food and personal care items AND Unilever will donate 500 meals on behalf of each winner to Feeding America.

Good times indeed. Now, in full disclosure, Unilever is a client of my agency. I usually keep the two gigs separate unless a Client is doing something that totally fits into the scheme of my blog. All of that to say, I posted this on my own free will and was not asked to do so by my colleagues, managers, etc.

With that out of the way, I hope to see you at noon! Not following me on Twitter? Let’s fix that. :-)

-kb

Give the Gift of (Viva) Glam This Holiday

If you’re still on the prowl for a stocking stuffer, why not give someone the gift of glam? The M.A.C. Viva Glam Melt Your Heart Away Bag contains two shades of the fan-favorite Gaga Glam lipsticks: the rose-colored Glam Gaga 1 and the nude Glam Gaga 2. Like all of the Viva Glam products, 100% of the purchase will benefit the M.A.C. AIDS Fund.

Also available is the Kids Helping Kids Tree Teddy Holiday Ornament. The adorable ornament includes a tube of one-of-a-kind red lipglass which I think would be perfect for your next holiday soiree!

The site is offering free shipping on orders over $50, so head on over to maccosmetics.com and get your glam on!

-kb

P.S. Does anyone own the Glam Gaga 2 nude lipstick? I love nude lips but have been on the fence with this shade since it launched. I went to the M.A.C. counter and had an artist apply it on me…I think she did a good job but am STILL not wholly convinced to buy it. Should I just let it go??? Thoughts???

MUST WATCH: American Giving Awards

Tomorrow night, NBC will air the American Giving Awards: A Celebrity Tribute to American Heroes. During the event, Chase will grant $2,000,000 to charities, recognizing five previous Chase Community Giving grant recipients, chosen by their Facebook fans as well as some Chase.com users.

One organization will receive a $1,000,000 grant, followed by four grants in the following amounts: $500,000, $250,000, and two grants of $125,000. The organizations being honored are Let’s Get Ready, Mathew Shepard Foundation, Move for Hunger, Wish Upon a Hero and To Write Hunger on Her Arm.

Bob Costas will host the awards show and will feature appearances from celebs like Miley Cyrus, J.R. Martinez, Colin Farrell (yum), will.i.am, and Jesse Tyler Ferguson from Modern Family. I’m not sure of the exact format for the show but I’m sure that it’s going to be filled with some inspiring stories about some community groups that are truly doing some amazing work. The show airs tomorrow night starting at 8p/7p ET. If you’re planning to watch and tweet, I believe the hashtag is #GivingAwards. At least, that’s what they are using on the Chase Giving Twitter page.

Since 2009, Chase Community Giving has used their Facebook community to crowd-source and award over $18 million in grants to 500 charities. While this doesn’t necessarily make me feel 100% better about getting taxed to use their ATMs, it does take some of the sting away…I guess.

Anyways, I’ll be watching and tweeting about the awards tomorrow night and can’t wait to learn more about each of the grantees!

-kb

Help Hanes Donate 250K Socks This Season!

Happy Monday after Thanksgiving! I hope that you all enjoyed your long weekend and didn’t eat yourselves into a coma. Personally, I took it easy and got LOTS of rest. I’m not really sure if I needed it all, but I’m pretty sure that I clocked over 40 hours of Zzzz during the four-day weekend. The interesting thing is that I don’t quite feel rested. Isn’t that weird?

Anyways, given that this is the perfect season to be a great(er) giver, I wanted to share a fun and simple way that you can support individuals in need. Until December 12th, you can participate in Hanes’ 3rd Annual Sock Drive and help the brand donate up to 250,000 pairs of socks to the Salvation Army. All you have to do is visit facebook.com/hanes, “Like” the page, click on the “Sock Drive” tab, and then click, “Donate Now.” I told you that it would be easy!

While at Blogalicious, I stopped by the Hanes Comfort Lounge and had a chance to pick up some comfy socks that I’m still obsessed with to this day. I hope that those are the socks being donated because the only thing better than warm feet are warm and cozy feet.

-kb

P.S. In case you missed my blog post about “slacktivism,” this campaign is a perfect example of a very cool social movement that makes getting involved super-easy!

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