Even though I love Twitter, I can honestly say that I’ve never had an official obsession with the site. In fact, I always found pride in the fact that I’ve never really been officially obsessed with any social network. But that, my friends, was before Pinterest. When I first received an invitation to check it out, I dabbled around with it but didn’t really take the time to explore and get all into it. However, [...]
One great vodka. One hot star. One deserving cause. Usher is teaming up with Belvedere vodka to become the face of their new campaign to promote a new special-edition “(Product)Red” bottle. Fifty percent of proceeds from sales of this bottle will be donated to provide HIV/AIDS therapy in several African countries. In the past, brands such as Gap, Apple, Motorola, and Converse have all participated in the cause marketing program. According to Advertising Age, The partnership kicks off tomorrow at a pre-Grammy [...]
Every morning, I wake up to some great links about cause marketing and interesting partnerships between brands and great nonprofits. Here’s a roundup of some stories from across the Web: Love your sliders? Well, White Castle has launched a burger-scented candle…Not sure if I’d want this smell in my house, but your purchase will help benefit Autism Speaks. NBC Chicago Designer Lilly Pulitzer has teamed up with Barnum Animal Crackers to create a limited-edition box [...]
Although it definitely does not feel like ice cream weather in Chicago, please know that will definitely not stop me from enjoy 31 cent scoop night at Baskin-Robbins! That’s right, ladies and gents…When you visit Baskin-Robbins tonight from 5-10p, you can purchase a small ice cream for only 31 cents and help support America’s firefighters! BR is making a $100,000 donation to the National Volunteer Fire Council (NVFC) National Junior Firefighter Program. Voila…There you have it! I’m [...]
I’m a firm believer in work hard and play hard! Especially if you’re talking about playing for charity! This is why I’m so excited to participate in a nationwide initiative sponsored by Johnson & Johnson. J&J has selected bloggers across the country to host a Johnson’s Body Care Cause Party. These parties are supposed to celebrate girlfriends, being beautiful, and of course, making a difference. Ashanti actually hosted the first cause party and she raised [...]
