One great vodka. One hot star. One deserving cause. Usher is teaming up with Belvedere vodka to become the face of their new campaign to promote a new special-edition “(Product)Red” bottle. Fifty percent of proceeds from sales of this bottle will be donated to provide HIV/AIDS therapy in several African countries. In the past, brands such as Gap, Apple, Motorola, and Converse have all participated in the cause marketing program. According to Advertising Age, The partnership kicks off tomorrow at a pre-Grammy [...]

Happy Friday! If you’re interested in celebrities and some of their the causes they support, then take some time to browse the quick hits below… Usher and Swizz Beatz are featured on YBF.com for their do-gooding. Usher is highlighted for his work encouraging folks to vote. And, Swizz Beatz is profiled for his work with the Children’s Cancer and Blood Foundation (CCBF) at New York Presbyterian Hospital. Click here for the story and pics! Many celebrities [...]