Over the past two months, I’ve had the pleasure to travel to Miami twice for work. Escaping the Chicago winter for sun and sand is always a good idea however, my trips to Miami provided me with much more than bronzed skin. For over a year, I have been working on putting together a plan for my company to celebrate and connect with those over the age of 50 who are living with HIV. Why this age group? Well, half of people living with HIV will be over the age of 50 in 2015.
My trips to Miami were essentially the culmination of all of that work. In December, I met the lovely ladies behind the incredible Graying of AIDS oral histories project. I joined them as they spent two days photographing and interviewing Miami residents who made the decision to join our campaign and tell their stories. When I returned last weekend, I had a chance to view the exhibit that our entire team worked to bring to life. Against the most gorgeous blue sky, we unveiled the beautiful and powerful Well Beyond HIV photo installation on a beautiful terrace facing the ocean.
For the participants, it was an incredible day. A day filled with triumph, celebration, and reflection for all those who have been living with HIV/AIDS for many years. For me, the day served as a reminder of my purpose and of what can happen when you follow your instinct.
I did a lot of reflection during both trips. I thought about how I could continue to influence my company, even as we undergo a significant transformation. I thought about how I strengthen my legacy with The Red Pump Project and our work around women and girls HIV/AIDS awareness. Most importantly, I just thought about balance. There is so much that I want to accomplish in this life, but I’m only one person. Balance is something that I struggle with (because Libra), so I always feel like my life needs to be recalibrated.
During last weekend’s trip, it was important for me to not only be focused on work, but to also take some time to smell the roses (or taste the mojito). What good is it to be the best and the brightest if you’re stressed and burned out? That’s not how I want my life to play out. I want my efforts to be significant, meaningful, and effective. I don’t need to be the star but I do plan to make big things happen.
P.S. This campaign launch was #5 on my January to-do list. CHECK!